Fractional in 90 Days
Bridge the Gap Between Corporate Success and Fractional Market Value.
Fractional in 90 Days is a guided transition program for experienced professionals who want to turn their corporate expertise into a premium fractional offer that buyers can quickly understand, trust, and buy.
You are not starting over. You are learning how to make your value visible, credible, and profitable outside the company that once defined it.
Chareen Goodman
Authority Brand Strategist · Leadership Speaker · Executive Advisor
Onboarding Begins June 30 — Spots Still Available · Limited to 7 Committed Executives
(Onboarding begins June 30 — first live training session July 7, after the holiday)
The Problem
Capability Is High. Perception Is Low. That Gap Is Costing You.
This is the Capability-Perception Gap — the visible distance between how capable you actually are and how capable the market currently perceives you to be. It is the cost of a signal that hasn't caught up to your experience.
You have built a career worth noticing. You have led teams, driven results, and delivered at a level most professionals never reach. But somewhere along the way, you realized something: the market does not see you at the level you actually operate at.
Invisible
You're not showing up where premium buyers are looking.
Underpriced
Your message sounds too generic to command premium rates.
Waiting
You're waiting to be 'recognized' instead of making your value obvious.
WHAT THIS ACTUALLY COSTS YOU
→ Your expertise is strong, but your positioning is generic — so premium buyers scroll past.
→ You're getting views, traffic, and attention — but it's not converting into qualified conversations.
→ Your offer is custom, so prospects cannot quickly understand or buy it.
→ You are being compared on price because your value is not visible fast enough.
That is not a skill problem. It is a positioning problem.
Inside an organization, your value was recognized through title, proximity, and trust. Outside that organization, your value must be communicated directly, clearly, and quickly. If you can't do that, you stay stuck in the consultant trap — underpriced, invisible, and constantly competing for attention.
The Shift
You are not starting over. You are learning how to make your value visible, credible, and profitable outside the company that once defined it.
The fractional market is changing. Buyers are moving faster. Decisions are made in seconds. And the executives getting selected aren't always the most experienced — they're the most clearly positioned.
You have five seconds to be read correctly, or you lose the opportunity.
This program gives you both. The positioning strategy to be read correctly. And the AI tools to deploy it faster than anyone else in your space.
The Solution
What If You Could Turn Your Corporate Success Into a Clear, Client-Ready Fractional Offer the Market Immediately Understands, Trusts, and Buys?
Fractional in 90 Days is a structured 90-day transition program for experienced professionals who want to:
- ✓Translate corporate value into market value
- ✓Define a fractional identity that feels premium and credible
- ✓Build a clear offer and market-ready message
- ✓Start attracting better-fit clients with confidence
This program is built on a proprietary diagnostic and positioning framework developed through years of advisory and consulting work at the Fortune 500 level.
What Makes This Different
You will not figure this out alone. You will build alongside other senior professionals navigating the exact same transition — in a cohort designed for peer insight, real feedback, and shared momentum.
And you will not leave with notes. Every session builds toward a specific deliverable — so the doing happens here, not someday.
Before anything else, your program begins with a 1:1 Authority Snapshot™ onboarding call where we identify exactly where your signal is breaking down and build your personal roadmap for the 90 days ahead. Everyone follows the same curriculum. But your starting point is yours alone.
If your situation feels too complicated for a structured program — that is not a reason to wait. That is exactly where we start.
This is the only program that combines executive-level positioning strategy with an AI-powered build system — so you can test positioning, tighten messaging, and deploy content faster, without losing executive-level credibility. In 90 days.
Within two weeks of fixing my signal, I had a client meeting booked directly from my LinkedIn profile. No outreach. No follow-up. They came to me.
Brad Schwartz
25 YEARS EXPERIENCE · FORMER INTEL EXEC
What You Will Have
By the End of This Program, You Will Have:
Authority Identity™
Clear positioning that makes you look like the premium choice.
Market Position
Defined audience, problem, and differentiation.
Clear Offer
A sellable fractional offer with scope, outcome, and pricing.
Strong Message
Headline, bio, and core message that buyers understand fast.
Proof & Credibility
Stories, results, and authority markers that build trust.
Client Conversations
Outreach scripts, discovery questions, and objection handling.
By Day 90, you walk into your next buyer conversation already positioned at the rate and level you deserve.
How It Works
Three Phases. 90 Days. One Clear Outcome.
AI-Powered Campaign Build
Built into every phase of the program
All sessions are recorded and available in the Core Training Portal.
Phase 1 — Days 1–30
Identity & Market Translation
- ✦Shift from corporate identity to fractional market value
- ✦Define your ideal buyer and problem set
- ✦Translate your experience into buyer-facing language
- ⚡AI Session: Use Claude to stress-test your positioning before every call
Phase 2 — Days 31–60
Positioning, Offer & Messaging
- ✦Build your fractional positioning statement
- ✦Design your first fractional offer and pricing structure
- ✦Write your headline, bio, and core message
- ⚡AI Session: Validate your offer language against what buyers are actually searching for
Phase 3 — Days 61–90
Visibility, Proof & Client Readiness
- ✦Pull together stories, outcomes, and authority markers
- ✦Build your LinkedIn content and outreach plan
- ✦Refine objections and confidence language
- ⚡AI Session: Build your own one-page fractional positioning site, yours to own and deploy on Day 91
Yes — you will build your own positioning page inside this program. Just like this one.
Includes built-in execution weeks so you leave with deployed positioning, not just a workbook.
Every session is built around a specific deliverable. You do not leave with notes. You leave with assets.
Who This Program Is Perfect For
For senior professionals who know they have value — but need help translating it into clients, clarity, and confidence.
If you have the track record but the market can't read it — this is for you.
Your Investment
Onboarding Begins June 30 — Spots Still Available. After this cohort, this program relaunches at $5,000.
Here's Everything You Get:
- ✅10 Live Training + Group Coaching Calls$6,000
- ✅Authority Snapshot™ (1:1 Onboarding)$1,300
We look at your specific signal, identify exactly where your positioning is breaking down, and build your personal roadmap for the 90 days ahead. Your starting point is yours alone.
- ✅Core Training Portal Access (Lifetime)$997
- ✅Fractional Positioning Statement — so buyers immediately recognize the problem you solve and why you are the obvious choice$697
- ✅Offer Design + Scope + Pricing Framework — so you stop selling custom time and start selling a defined offer buyers can understand and buy quickly$497
- ✅Objection & Confidence Language Guide — so you are never compared on price because your value is visible from the first conversation$297
- ✅Access to Private Community (90 Days)$297
Founder's Circle Additions
- ⭐LinkedIn Headline + About Section Rewrite by Chareen$997
- ⭐Monthly Private Q&A with Chareen$500
- ⭐Priority 48-Hour Feedback on Positioning Work$400
Standard Total Value: $10,085
Founder's Circle Total Value: $11,982
Investment starts at $1,997
Prefer to split the investment? 2-payment plan for both tiers available at checkout.
Interested in Founder's Circle? Mention it when you book.
The Fractional in 90 Days Guarantee
Show up. Do the work. If after 30 days of real participation in the live program this is not delivering positioning value — request a full refund. No hoops. Attend the sessions, complete the assigned work, and if it is not working for you, tell us. That's it.
Bonuses Included
What You Get as a Founding Beta Member
Included free when you enroll. Designed to accelerate your results from Day 1.
Authority Ikigai™
eBook + Worksheets
Your positioning foundation before Day 1. The exact framework for finding the intersection of your expertise, market need, and authority signal, so you enter the program already clear on your core.
LinkedIn Content +
30-Day Outreach Plan
Built inside the program with you during the final phase. A complete 30-day content and outreach roadmap ready to deploy the moment your 90 days ends.
AI Signal Toolkit
Built Into Every Phase
A curated set of AI-powered tools for positioning research, message testing, and campaign deployment, built into every phase of the program and yours to keep on Day 91.
LinkedIn Headline +
Done-For-You Rewrite
Chareen personally rewrites your LinkedIn headline and About section using your completed positioning work from the program. Not a review. Not suggestions. Done for you, ready to publish on Day 91.
Standard Members Total Value:
$11,176
Founder's Circle Total Value:
$14,070
I Am Not Opening This to Everyone.
I'm looking to work with 7 committed executives who are serious about making the transition, willing to build — not just learn — and ready to do this alongside others who are navigating the exact same journey. This is not a solo assignment. This is a cohort. And once these 7 spots are filled, enrollment closes.
Onboarding Begins June 30
Spots Still Available
Onboarding Begins
June 30
First Live Session
July 7
Beta Spots
Limited to 7
Interested in Founder's Circle? Just mention it when you book your Signal Clarity Call.
About Chareen Goodman
Chareen Goodman is an Authority Brand Strategist, Leadership Speaker, and Executive Advisor, and the founder of Authority Brand Studio™.
With a background in Fortune 500 turnaround consulting (McDonald's, Chase, Hewitt, Allstate, Manpower) and speaking credentials at Northwestern/Kellogg, UChicago Booth, and the Polsky Center, Chareen understands the gap between capability and perception — and knows exactly how to close it.
She is the author of Fix Your Signal, The Power of Authority Branding, and Authority Ikigai.
Her thesis: You are not being passed over. You are being misread.
"I fix how you're placed."
Frequently Asked Questions
Got questions? We've got your answers.
Founding Beta Cohort:
Fractional in 90 Days
You do not need to start over to go fractional. You need to translate your experience into a market-ready offer the right buyers can immediately understand and trust.
Standard · $1,997 · Beta Cohort Rate
Founder's Circle · $2,997 · Beta Cohort Rate
Beta pricing available for this cohort only.
(Onboarding begins June 30 — first live training session July 7, after the holiday)
This is the only program that combines executive-level positioning strategy with an AI-powered build system, so you don't just know what to fix. You actually fix it. In 90 days.
Prefer to split the investment? 2-payment plan for both tiers available at checkout.
Interested in Founder's Circle? Mention it when you book.
Accepted applicants receive their enrollment link directly.